Google: INCLUSIVE DESIGN IS GOOD DESIGN FOR ALL

Google asked our SCADpro team (made up of various majors) to develop concepts and internal materials to educate and train their staff on designing for inclusivity. After weeks of research and interviewing, we came up with the campaign “ReachMe”. “ReachMe” gives underrepresented populations a platform to be seen, heard, and uplifted in ways that will cultivate inclusive design.

Art Director & Process Book Team Lead

  • Lead the initial creative strategy process to set campaign goals and deadlines

  • Ensured strategy was consistent throughout deliverables: the “HUB”, user videos, and “Reach Everyday” Plug-in feature

  • Presented “ReachMe” campaign to the Google Team at midterm meeting

  • Organized/edited the process book & slide deck presentations

Along with the printed process book, we made an additional digital version to include American Sign Language tutorials and videos our team produced for Google.

This class took place right when the COVID-19 pandemic hit - scary times when we were all struggling to share our screens. I’m still waiting to redeem my in-person tour of Gulfstream’s headquarters and the G-700 jet!

gulfstream aerospace: designing the Future flight deck

Our SCADpro team was tasked to reimagine the flight deck for Gulfstream’s future aircraft. This is one of the most impressive projects I’ve been a part of: our industrial designers developed beautiful final renders; the UX crew put together a VR experience and website; we even had a sound designer who created a new sound philosophy for pilot controls (branding is pretty cool too).

Art Director & Creative Strategist

  • Interviewed Gulfstream and other commercial pilots for data collection

  • Overall brand implementation inside the new flight deck

  • Collaborated in UX research to improve the current flight deck

  • Composed/edited content for the process book and slide deck presentations