THE SIDE HUSTLE

Over the years, I’ve worked with companies in industries varying from padlock manufacturing, private jet aviation, Google, and sports marketing. I was also lucky enough to play tennis at the collegiate level through my undergrad and graduate degrees - all while holding a student/graduate assistant position in the Athletic Communications department at SCAD and NJCU.

Pacific lock company (paclock)

DESIGNED & ILLUSTRATED GRAPHICS FOR UCS-SK8 BOARD (2019)

As a part of Pacific Lock Company’s (PACLOCK) launch into Home Depot stores, our marketing team created a skateboard that was promoted (and skated on) by Youtube famous- Braille Skateboarding in Fall 2019. Lock Picking Lawyer, a well-known locksport picker on Youtube, came to us months before and asked if we could build him a board to bring to the Braille Skateboarding guys.

Of course, we took the project to a whole other level. THE UCS-SK8 IS THE WORLD’S FIRST AND ONLY “INDEPENDENT LOCKING WHEEL” SKATEBOARD (click here to watch Braille’s review). The board had a total of 10 built-in locks, which were removable with the keys. I illustrated and designed the graphics on the skateboard deck. The rest of the board parts (trucks, wheels, locks) were CNC machined and built by PACLOCK specifically for this project. I also created the designs which were engraved onto the trucks and each padlock puck (the wheels) .

The board was a cool mash-up between the locksport and the skateboarding community, which was a fun, innovative task for the company.

*Images provided by Pacific Lock Company (PACLOCK)

i love working trade shows.

SIGN ME UP. I had the opportunity to work the company’s separate promotion booth while managing visitor data collection at ALOA 2019 International Locksmith trade show (Las Vegas, NV).

SCADpro x Google collaboration:

INCLUSIVE DESIGN IS GOOD DESIGN FOR ALL (Fall 2020)

Google asked our SCADpro team (made up of various majors) to develop concepts and internal materials to educate and train their staff on designing for inclusivity. After weeks of research and interviewing, we came up with the campaign “ReachMe”. “ReachMe” gives underrepresented populations a platform to be seen, heard, and uplifted in ways that will cultivate inclusive design.

Art Director & Process Book Team Lead

Lead the initial creative strategy process to set campaign goals and deadlines
Ensured strategy was consistent throughout deliverables: the “HUB”, user videos, and “Reach Everyday” Plug-in feature
Presented “ReachMe” campaign to the Google Team at midterm meeting
Organized/edited the process book & slide deck presentations

Along with the printed process book, we made an additional digital version to include American Sign Language tutorials and videos our team produced for Google.

Our team got an awesome tour of the new G700 Flight Deck! We weren’t able to have our in-person tour due to COVID, but it was still helpful to see what the surroundings looked like from a pilot’s perspective.

As part of our research process, I had the opportunity to interview Adam Spitler, a Gulfstream test pilot. I may have done some digging before the interview and found out he was a USAF grad - so of course, I was ready (Go Army, Beat Air Force!). He

Working remote allowed my assistant to occasionally join in on our class meetings.

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This class took place right when the COVID-19 pandemic hit - scary times when we were all struggling to share our screens. I’m still waiting to redeem my in-person tour of Gulfstream’s headquarters and the G-700 jet!

SCADpro x gulfstream aerospace collaboration:

designing the Future flight deck (Spring 2020)

Our SCADpro team was tasked to reimagine the flight deck for Gulfstream’s future aircraft. This is one of the most impressive projects I’ve been a part of: our industrial designers developed beautiful final renders; the UX crew put together a VR experience and website; we even had a sound designer who created a new sound philosophy for pilot controls (branding is pretty cool too).

Art Director & Visual Designer

Interviewed Gulfstream and other commercial pilots for data collection
Overall brand implementation inside the new flight deck
Collaborated in UX research to improve the current flight deck
Composed/edited content for the process book and slide deck presentations

NJCU athletics + Tennis captain

Working in sports is pretty cool. Especially as a (now-retired) athlete, there’s nothing better than being part of an organization that constantly strives to enhance the student-athlete experience. The Sports Information/Athletic Communications world is a grind, but working with student-athletes daily is so rewarding.

Athletic Communications (Graduate) Assistant & Tennis Team Captain

Entrusted to run game day operations solo while overseeing student-workers
Designed graphics and various content for social media platforms
Produced event programs, fliers, and “PA” (public address) scripts
Event coverage (“PA”, statistical inputting, live streaming, quick problem solving)
Wrote and edited press releases along with website maintenance
Assisted in day-to-day operations of the Athletic Communications department

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scad athletics + Tennis captain

Sports Information (Student) Assistant & Tennis Team Captain

Constructed & coordinated the first “SCAD Athletics x SCADamp” workshop with SCAD’s Communication Coach, Nonalee Davis (2020)
Composed and delivered the “Welcome Speech” at the 2019 Athlete Orientation on behalf of the Sports Information Director
Uploaded scores and wrote post-game articles for the website (SIDEARM Sports)
Managed scoreboards, statistical inputting/calling for soccer and lacrosse (StatCrew and DakStats)
Designed the first monthly newsletter and various content for social media