YETI x NYFW

YETI Claims its Throne in the Luxury Kingdom (Campaign)

YETI has consistently proven its products are more than just outdoor equipment. With superior technology, YETI’s coolers are compared to luxurious brands, such as Range Rover and hype wear Supreme. We positioned YETI to claim its rightful throne in the luxury kingdom by breaking the ice at New York Fashion Week.

Magazine Print

 

Activation Event

This activation event kicks off our campaign - the YETI coolers would be filled with NYFW invitations.

 

New York Fashion Week Invitation

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Outdoor - Times Square, New York

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YouTube Branded Content

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Out of Home | Social Media

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Art Directors: Brittany Waugh and Alyssa Dobles | Copywriter: Isabelle Bowling